Western States Introducing Dairy to SE Asia
Cheese and ice cream … what better way to further introduce U.S. western dairy foods to Southeast Asia, the world’s fourth largest economy?
During the week prior to the start of May World Trade Month, four western states – Oregon, Washington, Utah, and Arizona – collaborated to present cheese, ice cream, butter and milk powder ingredients to some 80,000 attendees of the Food and Hotel Asia show in Singapore.
As part of the U.S. Dairy Export Council’s (USDEC) trade show booth, coordinated by the Oregon Dairy and Nutrition Council, western dairy processors presented a sampling of the quality and excellence of U.S. dairy foods available to this growing market.
Several cheese varieties from the group were on display and sampled during USDEC’s Tuesday evening cheese sampling reception. Throughout the trade show, several potential buyers inquired about products, and sampled both cheese and ice cream.
Participation in this show follows other recent inbound and outbound trade missions coordinated by the Oregon Dairy and Nutrition Council to build new markets for exports of regional dairy products.