Category Archives: dairy in oregon

Southeast Asia Dairy Trade Mission Updates

Asia's buying power

Ho Chi Minh City, Vietnam   |   Kuala Lumpur, Malaysia   |   Singapore

April 22 – May 4, 2017

The following are updates provided by Pete Kent, Executive Director of the Oregon Dairy and Nutrition Council, from the 2017 Dairy Trade Mission to Southeast Asia.


APRIL 28, 2017

In day seven of our SE Asia Dairy Trade Mission, we’re struck by the number of construction cranes that line the skyline as we complete our first day in Kuala Lumpur, Malaysia.

We arrived here in a very early morning, after completing four days in Vietnam, including the 2017 Food and Hotel Vietnam trade show. There we were able to sample our cheeses, in addition to viewing other dairy innovations from worldwide.

Trade shows such as Food and Hotel Vietnam allow for key connections, sample testing, and a look at other dairy innovations produced worldwide including cheese candy, smoked butter, and specially formulated barista milk.

In Malaysia, the building growth is just one indication of the economic growth in this ASEAN nation, where we are seeking new export opportunities for western dairy states.

Today in between drenching rain storms, we visited with importing food distributors, who service the growing segment of high-end restaurants, hotels, and quick serve restaurants.

Our goal is to further the connections we’ve made in the past year, with particular emphasis on artisan cheeses and dairy ingredients. While U.S. dairy is still relatively absent in these emerging nations, the desire for U.S. dairy products is increasingly becoming stronger.


APRIL 26, 2017

A growing population, increasing middle class, and one of the world’s faster growing economies make Vietnam a key country of interest for potential growth in U.S. dairy exports.

The country is the first stop of a Southeast Asia dairy trade mission, now underway. Attended by 14 representatives of dairy processors, supporting agencies and organizations from Oregon, Washington, Utah and Arizona, the mission begins with Food and Hotel Vietnam. The three-day trade event includes the U.S. Dairy Export Council (USDEC) exhibit of which we are a part.

From here, we’ll travel to Kuala Lumpur, Malaysia, and then on to Singapore to complete our 14-day trade mission. With more than 30 meetings, events, and activities scheduled, our goal is to help expand markets for U.S. dairy in collaboration with USDEC, with an emphasis on artisan cheese and dairy ingredients.


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Exploring New Markets for Dairy Exports

Oregon dairy trade mission 2017

As you read this sentence, a delegation of 14 dairy industry and trade representatives from Oregon, Washington, Utah and Arizona are exploring new business opportunities in Southeast Asia. The Oregon Dairy and Nutrition Council organized this dairy trade mission to include Vietnam, Malaysia and Singapore.

The purpose of this mission is to explore new markets and connections for exports of dairy products from Oregon and the other participating states. A full slate of meetings and visits are scheduled with government, retail, factory, trade and logistics contacts, fittingly returning during World Trade Month on May 4.

On a global scale, overall demand for dairy products continues to grow. For example, in the cheese category alone there is a projected 25% volume growth of all global cheese trade by 2021, equivalent to an additional 500,000 metric tons. Most of the projected potential lies with developing countries where growing populations, rising incomes, expansion of the middle class and greater desire for western diets is driving demand.

Dairy is Oregon’s fourth largest agricultural commodity in Oregon by value with a total economic impact of more than a billion dollars. Exports of Oregon dairy products totaled $93,662,000 in 2014. Approximately 80 percent of the dairy products made in Oregon are produced for other domestic or international markets. Previous trade missions have opened doors in South Korea and Japan.

Pete Kent, Executive Director of the Oregon Dairy and Nutrition Council, will be sharing insights from the trade mission on this website and through our social media accounts along the way.

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Inbound Trade Delegation Focuses on Dairy

This week, a delegation of 7 executives will be visiting Utah, Idaho, and Oregon on an inbound trade mission to explore opportunities for dairy exports from our region. The delegation will include buyers from six companies—three from Vietnam, two from Singapore, and one from Malaysia – most of which were visited last April by a group of Northwest processors on a trade mission from the Pacific Northwest.singapore

The delegation arrived Sunday September 25, starting in Utah, followed by Idaho visits and then ending in Oregon. They will meet with dairy processors, farmers and export and logistics professionals in all three states to learn more about product availability, quality, safety, milk sources, manufacturing processes and capabilities. This cooperative regional approach is supported by the dairy checkoff organizations in each of the three states.

“This visit represents a continuation of our ongoing efforts to develop dairy export opportunities over three previous trade missions,” said Pete Kent, Executive Director for the Oregon Dairy and Nutrition Council. “U.S dairy products are not well known in Southeast Asia, but we’re hoping to change that dynamic to earn a place at the table in one of the fastest growing emerging markets.”

Kent sees great potential in the near future for small and medium sized local businesses making artisan cheese and dairy ingredients. Another trade mission is already in the works that will bring these kinds of Oregon and Pacific Northwest dairy products to Vietnam in April 2017.