Ho Chi Minh City, Vietnam | Kuala Lumpur, Malaysia | Singapore
April 22 – May 4, 2017
The following are updates provided by Pete Kent, Executive Director of the Oregon Dairy and Nutrition Council, from the 2017 Dairy Trade Mission to Southeast Asia.
MAY 11, 2017
Following on the successful trade mission to Southeast Asia, Pete Kent sat down with Mateusz Perkowski, of the Capital Press to provide a recap and discuss next steps for delivering dairy products from the western United States to new markets in Vietnam, Singapore and Malaysia.
Oregon dairy industry builds trade ‘pipeline’ to SE Asia
Capital Press, May 11
MAY 3, 2017
As we come toward the conclusion of our Southeast Asia Dairy Trade Mission, we discover artisan cheeses and ice cream from the western states are showing up in Malaysia and Singapore high-end grocery stores. These are but two dairy products currently being shipped to the region by U.S. dairy companies.
As we’ve seen in hotels, restaurants and grocers, natural cheeses are increasingly being consumed by a growing middle class. Even whole cheese rooms are now present in the higher end stores, which feature artisan and specialty cheeses worldwide. Still, the selection of U.S. cheeses is sparse.
On our 14-day mission, which we complete this week, we’ve visited with importers, store managers, U.S. Dairy Export Council representatives, and agricultural trade officers from the U.S. Department of Agriculture. All have pointed to growing opportunities for U.S. dairy products in several product categories for the region.
Upon our return, we will be working as a region to further plan our next steps in developing a collaborative effort to help open the channels to new markets, especially for our western region’s small to medium sized companies and dairy cooperatives.
APRIL 28, 2017
In day seven of our SE Asia Dairy Trade Mission, we’re struck by the number of construction cranes that line the skyline as we complete our first day in Kuala Lumpur, Malaysia.
We arrived here in a very early morning, after completing four days in Vietnam, including the 2017 Food and Hotel Vietnam trade show. There we were able to sample our cheeses, in addition to viewing other dairy innovations from worldwide.
Trade shows such as Food and Hotel Vietnam allow for key connections, sample testing, and a look at other dairy innovations produced worldwide including cheese candy, smoked butter, and specially formulated barista milk.
In Malaysia, the building growth is just one indication of the economic growth in this ASEAN nation, where we are seeking new export opportunities for western dairy states.
Today in between drenching rain storms, we visited with importing food distributors, who service the growing segment of high-end restaurants, hotels, and quick serve restaurants.
Our goal is to further the connections we’ve made in the past year, with particular emphasis on artisan cheeses and dairy ingredients. While U.S. dairy is still relatively absent in these emerging nations, the desire for U.S. dairy products is increasingly becoming stronger.
APRIL 26, 2017
A growing population, increasing middle class, and one of the world’s faster growing economies make Vietnam a key country of interest for potential growth in U.S. dairy exports.
The country is the first stop of a Southeast Asia dairy trade mission, now underway. Attended by 14 representatives of dairy processors, supporting agencies and organizations from Oregon, Washington, Utah and Arizona, the mission begins with Food and Hotel Vietnam. The three-day trade event includes the U.S. Dairy Export Council (USDEC) exhibit of which we are a part.
From here, we’ll travel to Kuala Lumpur, Malaysia, and then on to Singapore to complete our 14-day trade mission. With more than 30 meetings, events, and activities scheduled, our goal is to help expand markets for U.S. dairy in collaboration with USDEC, with an emphasis on artisan cheese and dairy ingredients.