National School Breakfast Week is a weeklong celebration of the School Breakfast Program, which provides millions of children a nutritious morning meal each school day. Milk is an important part of those balanced, nutritious breakfasts in schools, providing a rich source of protein, calcium, and other minerals to start the day. Former NFL player and Fuel Up to Play 60 Spokesperson Anthony Newman knows the importance of eating a healthy breakfast:
“Your school day is like a big football game; it takes energy,” said Newman, “you need to start the day with fuel for your body for your big game each morning.”
Even with most students attending classes from home this year, eating breakfast is an important part of the day and a great way to fuel learning and participation.
Children who participate in school breakfast programs show decreased anxiety, less depression and less hyperactivity. A recent study showed that the breakfasts offered by these programs can improve a child’s overall nutrition by providing her/him with necessary vitamins and minerals and can reduce the risk of obesity. There is an especially big need for these programs in Oregon, since 1 in 4 children come from low-income, food insecure homes and are at risk of hunger.
Due to Covid-19, most schools are choosing to offer students grab and go meals at locations throughout Oregon. To find out more, check with your local school or school nutrition program, or visit the Oregon Department of Education’s School Meal Resource Page.
As we leave 2020 in the rear view mirror, we look back at a year that was unpredictable and exasperating for many. Time and time again, Oregon dairy farmers, processors and those in the dairy community proved to be resilient and rose to challenge after challenge. Among them; the pandemic, temporary supply chain disruptions, increased hunger, and historic wildfires. Throughout it all, Oregon dairy farmers proved they were there for their communities while working to provide nutritious dairy products – all without skipping a beat.
March abruptly impacted any previously made plans for the year. With the beginning of a statewide lockdown to control the spread of COVID-19, toilet paper made headlines as Oregonians began stocking up on supplies, but they also started to clean grocery shelves out of butter, cheese, milk and ice cream. Stores, and all those throughout the supply chain, quickly adjusted to meet the increased demand for milk and dairy foods. As restaurants and retailers closed their brick and mortar locations to the public, people were advised by government officials and medical professionals to Stay Home, Stay Safe and Stay Healthy.
As the shutdown continued, restaurant and retail closures unfortunately followed throughout the year, with notable Portland establishments like Toro Bravo, Beast and the much-loved Cheese Bar closing permanently. The closures impacted dairy and many other locally produced foods that supply restaurants and food service companies.
More people took to making their meals at home, using pantry staples like butter, milk, yogurt and cream. Stacy Foster, from our own team, joined in with her daughter, creating a delicious recipe from Food Hero.
Although though most summer events, like the Oregon State Fair, were cancelled due to the coronavirus, ingenious solutions were created to keep traditions going. The Oregon Dairy Women celebrated the 51st year of their Red Barn Ice Cream event by taking it on the road with the help of Wilco. By the end of the summer, they had visited five cities in Oregon and served hundreds people their famous cones and shakes.
Free summer meals were extended throughout Oregon through the year, resulting in nutritious food boxes and assistance programs that helped kids and families across the state.
And some farmers gave to their communities personally, like Rickreall Dairy, which celebrated the farm’s 30th anniversary by donating several hundred grocery bags full of food and milk to neighbors in need in their community. Tillamook dairy farmer Derrick Josi (aka TDF Honest Farming) bought meals for linesmen following a severe windstorm and for first responders during the subsequent wildfires.
Throughout it all, Oregon dairy farmers have been there, supporting their communities in ways too numerous to count, with delicious and nutritious food, helping their communities and caring for their animals and the earth. In 2020, dairy truly made everything better for a lot of people.
From our families to yours, we hope this next year is a safe, healthy and happy one.
What do Girl Scouts, a former NFL player, ice cream, scholarships and pizza have in common? They all made this year’s top 10 list of our most popular stories on odncouncil.org. Join as we count down the top stories of 2019, and see if you can guess which one took the number one spot. You might be surprised.
The order of this list was determined by people like you who visited our website and viewed our blog posts throughout the year. Thank you!
Without further ado, get the drum roll ready, and here we go:
Dairy tours can be enlightening for students who have never set foot on a farm or seen a cow in person. Since there’s no way to get all students to a dairy, this program uses technology to bring the dairy to the classroom.
It’s official: Oregon is home to the “best cheese in the world.” Rogue Creamery’s big win at the 2019 World Cheese Awards was a statement win, considering it was the first time an American cheese took top honors.
Girl Scouts from Oregon and SW Washington gathered at TMK Creamery in Canby in September to earn their Oregon Dairy Patch. And for many of the Girl Scouts, it was the first time they had seen a cow up close.
This just in: college is expensive. Ok, so that’s not exactly breaking news. Maybe that’s why this list of scholarships was so popular among parents of students who are pursuing degrees in dairy and agriculture.
You know those cheap little frozen pizzas you get from the store that would work better as a Frisbee than a pizza? Or a disappointing delivery that looks nothing like the picture in the ads? Upgrade it using these tips!
Milk is one of the most requested but least available items in food banks across the country. This story was about an influx of milk from the U.S. Department of Agriculture’s Emergency Food Assistance Program.
A popular Rose Festival tradition dating back to 1973, the Milk Carton Boat Race attracts fans of all ages. Kids, adults and teams race handmade boats whose buoyancy depends upon recycled milk jugs and cartons.
Sports broadcaster and former professional football player Anthony Newman helped get the word out about this important program. It helped kids get tasty, healthy lunches when school was out for the summer.
Who doesn’t like ice cream? The crowdsourced Oregon Ice Cream Trail churned up a lot of attention for people eager to get the scoop on what shops made the list. People are still nominating locations to add to the trail, so stay tuned!
Since 1937, June has been designated as a special month to celebrate milk and all things dairy. National Dairy Month is an annual tradition that recognizes the contributions the dairy industry has made to health and happiness around the world.
Oregon has a lot to celebrate, and what better way to kick things off than World Milk Day? After all, milk is Oregon’s official state beverage. On every day of June, we served up some cheesy, dairy-themed jokeson social media. As an example, this was one of the crowd favorites: Why was the dairy farmer the slowest player on the baseball field? You’d be slow too if your jersey weighed 1,000 pounds!
There were several dairy events and observances throughout the month as well. Cloverdale dairy farmer Ron Hurliman served as Grand Marshal of the June Dairy Parade in Tillamook. With more than 120 entries, the parade is a centerpiece of the June Dairy Festival alongside the Tillamook County YMCA Milk Run and the Tillamook County Rodeo. You can read all about the festivities in this special insert from the Tillamook Headlight Herald.Capital Press also had this special section for June Dairy Monthwith several great stories.
We sponsored the Milk Carton Boat Race in partnership with the Royal Rosarians, the Oregon Dairy Princess Ambassadors, Darigold and many others. A Rose Festival tradition since 1973, the family-friendly event features kids, adults and teams racing across a pond on boats that float atop empty milk cartons and milk jugs. KGW television’s Drew Carney highlighted the event on his Sunrise showand KATU’s Katherine Kisiel was an event announcer.
At the national level, a running theme throughout the month involved dairy’s contributions to fighting food insecurity and child hunger. The “Real Love Convoy” brought Undeniably Dairy branded trucks to New York, Washington D.C., Detroit and Cleveland for media opportunities and public events featuring dairy. This included an appearance with spokeswoman Laila Ali and dairy farmer Katie Dotterer-Pyle on Good Morning America. Locally, we helped promote summer meals programs in Oregon with this special video featuring Oregon’s Fuel Up to Play 60 spokesperson Anthony Newman.
While National Dairy Month may be over, we’ll continue to celebrate dairy year round. Oh, and did we mention that July is National Ice Cream Month? Stay tuned for a fun announcement on National Ice Cream Day (July 21)!
Over his 12-year career in the National Football League, Anthony Newman regularly faced finely-tuned athletes weighing more than 300 pounds. But it wasn’t until he visited a dairy farm that he came eye to eye with a finely-tuned 1,300 pounder – a Holstein cow at Rickreall Dairy.
As a supporter of one of the nation’s largest in-school nutrition and physical activity programs, Fuel Up to Play 60, Newman regularly encourages kids to eat healthy, be active and make positive changes in their schools and communities. He’s a big fan of including milk and dairy products in a healthy diet, but he had never had the opportunity to visit a dairy farm.
Located outside of Oregon’s state capital of Salem, Rickreall Dairy was a 2017 U.S. Dairy Sustainability Award winner.Newman took an all-access tour of the farm, and he was impressed. After seeing how well the cows are treated, what they eat, how natural resources are protected and meeting the employees, he said he gained new appreciation for how much hard work and dedication it takes to keep a dairy farm running.
Since retiring from football, Newman has been a successful sports broadcaster and devotes his time to support youth through sports camps, coaching and speaking about the importance of health and wellness for the Fuel Up to Play 60 program. Inspired and led by youth, Fuel Up to Play 60 was created by the National Dairy Council and the NFL, in collaboration with the U.S. Department of Agriculture. The program is administered in Oregon by the Oregon Dairy and Nutrition Council.
View the embedded video to hear Anthony Newman’s thoughts and observations after experiencing dairy farming for a day at Rickreall Dairy.
National School Breakfast Week (March 5 to 9) is a weeklong celebration of the School Breakfast Program, which provides millions of children a nutritious morning meal each school day. Dairy is an important part of those balanced, nutritious breakfasts, so the Oregon Dairy and Nutrition Council helped organize events for Oregon schools.
On Monday, Independence Elementary Schools’ fourth and fifth grade students gathered in the gym for a special assembly with former NFL player Anthony Newman to learn about the importance of eating a healthy breakfast in order to fuel their day.
“When you start in the morning, you have to fuel your body,” said Newman, “and put something in your body so you can go all day long.”
On Tuesday morning, Oregon Dairy Princess Ambassador Stephanie Breazile joined Newman in celebrating healthy school breakfasts with students and the school nutrition team at Ash Creek Elementary School.
“When you come to school, it’s like a game. If you don’t take care of yourself you’re going to crash. You’re going to get tired,” Newman warned. “Fuel your body, and take care of your body with the proper foods.”
Both assemblies ended with encouragement for students to take a pledge to live a healthy lifestyle. Alongside Newman, students and staff signed a poster to commit to that declaration.
According to a survey of School Nutrition Association members, 96 percent say student participation increases during National School Breakfast Week. National School Breakfast Week appearances were made possible by the Fuel Up To Play 60 program – a school health and wellness program supported by dairy farmers in partnership with the USDA, the NFL and the National Dairy Council.
It’s the largest school nutrition and physical activity program in the country, and the positive impacts that Fuel Up to Play 60 has on students across Oregon were celebrated at a school assembly and on local television in Bend last month.
Former NFL player Anthony Newman and Elk Meadow Elementary students teamed up to recognize the school’s student health and wellness efforts. Organized by Fuel Up to Play 60 program advisor Grant Mattox and his student team, the special assembly honored community partners and “Wellness Warriors” for their contributions to student and staff health.
More than 500 students and staff cheered on teams as they raced to create healthy plates with the help of the Bend Nutrition Services team. The local NBC television news affiliate covered the event on the afternoon and evening news:
Later that day, Anthony Newman joined Oregon Fuel Up to Play 60 student ambassador Lily Sweet, a sixth grader from Bend, on Central Oregon Daily. Lily attended the National Fuel Up to Play 60 Summit at Purdue University where she learned more about wellness, leadership and public speaking. Their interview aired on the local ABC and CBS television news affiliates:
Is Fuel Up to Play 60 active in your school? Would you like more information about the program, organizing an assembly or nominating a 2017 Oregon Student Ambassador? The national Fuel Up to Play 60 program is administered locally by the Oregon Dairy and Nutrition Council. Contact Erin Hirte, Manager of School Programs, at email@example.com.
From the cafeteria to the playground, the classroom and in between, dairy has a vital role in schools across Oregon. At the end of June, Crista Hawkins was announced as Director of School Programs for ODNC. In this role, she is responsible for school health and wellness partnerships and programs like Fuel Up to Play 60.
Fuel Up to Play 60 is an in-school nutrition and physical activity program created by the National Dairy Council and the NFL, in collaboration with the U.S. Department of Agriculture. In Oregon, that program is now well received by hundreds of schools and school districts throughout the state. Recent school activities that ODNC arranged have involved current and past NFL players including Kellen Clemens, Joey Harrington and Anthony Newman.
“All kinds of activities are possible when you eat healthy,” said Crista. “I love working with Fuel Up to Play 60 to inspire wellness.”
Crista has managed Oregon’s additional school efforts including culinary trainings, school wellness awards, farm tours and more. Most recently, she attended the School Nutrition Association national conference in San Antonio, where she presented materials and information about ODNC programs to attendees.
For more information about how to bring Fuel Up to Play 60 into your local schools, contact Crista Hawkins at 971-673-2725.
As a defensive back in the National Football League, Anthony Newman’s job was to keep people from reaching the goal line, but during a special Literacy Night presentation at Houck Middle School in Salem, he was inspiring students to reach their goals.
On Thursday, May 26, Newman joined Principal Mark Thompson to address a large group of students, parents and faculty about the importance of perseverance, accountability, courtesy and kinship. The presentation was made possible by the Oregon Dairy and Nutrition Council through the Fuel Up to Play 60 program.
Fuel Up to Play 60 is an in-school nutrition and physical activity program created by the National Dairy Council and the NFL, in collaboration with the U.S. Department of Agriculture. Inspired and led by youth, it empowers students to eat healthy, be active and make positive changes in their schools and communities.
Newman answered questions from the audience and underscored the importance of literacy, healthy eating and exercise. Some outstanding students involved with the Fuel Up to Play 60 program also received special recognition.
Before and after the presentation, Newman met with students and local families for photos and autographs on the front lawn of the school. At the end of the event, students signed a pledge banner to do their best to eat well, exercise more and to do their best in and out of the classroom.