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How We Celebrated June Dairy Month

Since 1937, June has been designated as a special month to celebrate milk and all things dairy. National Dairy Month is an annual tradition that recognizes the contributions the dairy industry has made to health and happiness around the world.

Oregon has a lot to celebrate, and what better way to kick things off than World Milk Day? After all, milk is Oregon’s official state beverage. On every day of June, we served up some cheesy, dairy-themed jokes on social media. As an example, this was one of the crowd favorites: Why was the dairy farmer the slowest player on the baseball field? You’d be slow too if your jersey weighed 1,000 pounds!

Cloverdale dairy farmer Ron Hurliman served as Grand Marshal of the June Dairy Parade in Tillamook

June Dairy Parade Grand Marshal Ron Hurliman (right), with wife Vonnie. Courtesy of Tillamook Headlight Herald.

There were several dairy events and observances throughout the month as well. Cloverdale dairy farmer Ron Hurliman served as Grand Marshal of the June Dairy Parade in Tillamook. With more than 120 entries, the parade is a centerpiece of the June Dairy Festival alongside the Tillamook County YMCA Milk Run and the Tillamook County Rodeo. You can read all about the festivities in this special insert from the Tillamook Headlight Herald. Capital Press also had this special section for June Dairy Month with several great stories.

On Father’s Day, we shared a poetic tribute to dairy dads called “Until the Cows Come Home,” and on the first day of summer we shared a delicious recipe for Yogurt and Dill Smashed Potatoes. Our partner Food Hero made milk the featured food of the month and shared this great handout.

We sponsored the Milk Carton Boat Race in partnership with the Royal Rosarians, the Oregon Dairy Princess Ambassadors, Darigold and many others. A Rose Festival tradition since 1973, the family-friendly event features kids, adults and teams racing across a pond on boats that float atop empty milk cartons and milk jugs. KGW television’s Drew Carney highlighted the event on his Sunrise show and KATU’s Katherine Kisiel was an event announcer.

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At the national level, a running theme throughout the month involved dairy’s contributions to fighting food insecurity and child hunger. The “Real Love Convoy” brought Undeniably Dairy branded trucks to New York, Washington D.C., Detroit and Cleveland for media opportunities and public events featuring dairy. This included an appearance with spokeswoman Laila Ali and dairy farmer Katie Dotterer-Pyle on Good Morning America. Locally, we helped promote summer meals programs in Oregon with this special video featuring Oregon’s Fuel Up to Play 60 spokesperson Anthony Newman.

While National Dairy Month may be over, we’ll continue to celebrate dairy year round. Oh, and did we mention that July is National Ice Cream Month? Stay tuned for a fun announcement on National Ice Cream Day (July 21)!

Milk Builds Strong Schools in Oregon

MLK School Jacksons_2017

Remember those old videos of Ed Sullivan introducing the Beatles? Well, it wasn’t quite that boisterous when the students of Martin Luther King K-8 School in Portland learned that they were selected to receive a brand new iPad Learning Lab. But it was close.

The donation was made possible through a charitable Jacksons Food Stores program called “Milk Builds Strong Schools,” which set aside five percent of milk gallon sales in stores throughout Oregon from October 21, 2016 to January 5, 2017. The program is supported by Dairy Farmers of Washington, Darigold and Oregon Dairy and Nutrition Council.

The Learning Lab includes 10 new iPad Pro devices with Apple Pencils and a mobile cart that can store, charge, and sync up to 30 iPad devices. This was the second year a school in Oregon was selected, the fourth year for schools in Washington and the first year ever for schools in Utah and Idaho. Martin Luther King K-8 was randomly selected in a drawing of all public schools in Oregon.

“Our partnership with the Oregon Dairy and Nutrition Council allowed us to create a campaign that benefits an Oregon school and promotes education through technology,” said Cory Jackson, president of Jacksons Food Stores.

Kiara Single, Oregon Dairy Princess Ambassador, participated in the assembly and helped with the big announcement. She shared some facts about dairy farming in Oregon with students, and said it was fitting that milk made the donation possible since this year marks the 20th anniversary of milk as Oregon’s Official State Beverage.