Tag Archives: essential nutrients

Milk Celebrated as Official Beverage of Oregon, OSAA

Milk is the official beverage of the Oregon School Activities Association

The following was distributed in a news release from the Oregon School Activities Association on September 27, 2017:

Today, the Oregon School Activities Association (OSAA) recognized Oregon’s dairy farm families for their ongoing support of the state’s schools, coaches and athletes. An open thank you note to dairy farmers was posted on the OSAA’s social media accounts, recognizing the 20th anniversary of milk as Oregon’s state beverage.

Milk has been Oregon’s Official State Beverage since 1997, and a statewide celebration has been recognizing the 20th anniversary with observances statewide including a special proclamation by Governor Kate Brown. Since milk has also been the official beverage of the Oregon School Activities Association (OSAA) since 2011, it was only natural to join in the celebration.

“Our organization appreciates local dairy farmers,” said Peter Weber, Executive Director for the OSAA. “For the milk and food our coaches and athletes use for fueling and recovery, and for the ongoing support these farmers provide to the OSAA and schools and communities across the state.”

Oregon Dairy and Nutrition Council is the second longest running sponsor of the OSAA with a partnership that has been in place for approximately 22 years. Events and activities are supported with funding provided by Oregon dairy farmers and dairy food processors while promoting the healthy benefits of milk to 120,000 student participants across the state.

“It is a good fit, because for peak performance in school activities, students need good nutrition throughout the day, every day,” said Anne Goetze, Sr. Director of Nutrition Affairs for ODNC. “Milk provides the protein and nutrients that students and athletes need in a perfect package.”

About the Oregon School Activities Association:

The Oregon School Activities Association (www.osaa.org) is a private nonprofit, board governed association comprised of 290 member high schools. The OSAA, a member of the National Federation of State High School Associations, annually sponsors 116 state championships in 19 sports and activities. Follow the OSAA at www.facebook.com/osaasports, on Twitter @OSAASports and Instagram @OSAASports.

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Decoding the Dairy Case

Milk provides a package of protein and essential nutrients that are not easily replaced with other foods. Among registered dietitians, family physicians and pediatricians who participated in a recent survey, fluid milk was among the top sources of calcium and vitamin D they recommended to their clients/patients.

So what’s up with all of the other items filling the shelves claiming to be milk or just like milk? Walk past the dairy case at any given grocery store, and the choices can be dizzying. To make matters even more confusing, the products’ nutrients are not consistent, and the ingredient lists range from simple to complex.

Only cow’s milk has a long track record of research supporting its health benefits, and other alternatives simply cannot match the complete nutritional equivalent. Non-dairy beverages have no FDA-regulated standard of identity as cow’s milk products do, and the nutrition claims for these items vary greatly.

To help you ‘decode the dairy case,’ here’s a short video from our friends at the American Dairy Association:

VIDEO