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Shannon Guirl Represents New Approach to Telling Dairy’s Story

With more than a decade of experience in video production and social media management, Shannon Guirl has been selected as the new Sr. Manager of Integrated Communications for the Oregon Dairy and Nutrition Council (ODNC). In this newly created role, she will be responsible for reaching multiple audiences with engaging visual storytelling and content about Oregon’s dairy community.

Amidst an ever-changing media landscape, the competition for attention is constant. Combine that with the fact that many consumers are increasingly disconnected from agriculture and where their food comes from, and it becomes immediately evident why ODNC prioritized this new position.

“We always say dairy needs to do a better job of telling its story, from sustainable farming practices, to exceptional nutrition, to the economic benefits and beyond,” said Josh Thomas, Sr. Director of Communications for ODNC. “But it isn’t just about telling more stories, it’s about telling the right kinds of stories and in the right ways – and increasingly, that translates to visual storytelling on digital platforms.”

As a freelance editor in New York, Guirl worked on broadcast, cable and documentary productions for NBC, A&E, Discovery, CNN and Reuters among others. She also worked in corporate communications for UNICEF, TED Talks and Etsy. Most recently, Guirl owned and operated a lighting design studio in Portland specializing in making handcrafted lamps. She holds a degree from the University of Southern California, where she graduated from the School of Cinematic Arts.

“In addition to Shannon’s strong technical expertise in visual and digital communications, she brings creative vision and a natural enthusiasm to our team,” said Pete Kent, Executive Director for ODNC. “We’re excited that her work with ODNC will help us build understanding, trust and sales for dairy in new and engaging ways.”

Four Seasons of Oregon Dairy Stories

Looking back over the past year, there were a lot of great stories about Oregon dairy farmers, processors and the positive work they support with schools, health professionals and communities across the state.

In case you missed them, here are links to some notable posts we shared in 2017:

Umatilla Learning Connection Town Hall Reaps Positive Results

What I Learned on My First Visit to a Dairy Farm

21st Century Dairy Farm, 21st Century Dairy Farmer

Grants Support Strengthening Oregon Schools and Students

New Elk Meadow Students’ Video Highlights Healthy Habits

Community Inspired to Live Stronger, Healthier and Happier

Outstanding in His Field: Noah Miramontes on Dairy Farming and Soccer

Meet the Miramontes Family: First Generation Oregon Dairy Farmers

Seven Things You Should Know About Large Dairies

Every Day is Earth Day for Dairy Farmers

Exploring New Markets for Dairy Exports

Southeast Asia Dairy Trade Mission Updates

School Culinary Trainings Spice Up the Menu

Back to School: Literacy Project Helps Bridge Gap

Eight Questions for an Oregon Dairy Mom

Oregon Celebrates School Wellness Awards

Adopt a Farmer Program Includes Oregon Dairies

Milk Builds Strong Schools in Oregon

Is DASH the Best Diet … Ever?

Improving School Meals for Oregon Students

Two Great Ways You Can Enjoy the Milk Carton Boat Race

Starting the Day out Right with School Breakfast

Farming with Innovation and Heart Earns National Award for Rickreall Dairy

Brews to Moos: Cows Savor Brewery Byproduct

For This Nurse, Dairy Farming Provides the Perfect Antidote

Grant Helps Hermiston School Connect Technology, Nutrition

Dairy Princess Ambassador Goes International

Milk Celebrated as Official Beverage of Oregon, OSAA

Oregon Schools Invited to Apply for School Wellness Awards

Stacy Foster Selected to Manage Oregon Dairy Industry Relations

Oregon’s Newest Creamery Invites You to the Farm

Advancing Health, Wellness and Education in Rogue Valley

New Adopt a Farmer Video Features Oregon Dairy

Ten Oregon Dairy Farms to Follow on Facebook

Recent articles have also covered the DASH Diet, solar panels and milk as Oregon’s official state beverage. Stay tuned, because we have more interesting and exciting stories coming your way in 2018. If you have a burning question or a topic you’d like to see us cover, just let us know.

Ten Oregon Dairy Farms to Follow on Facebook

Did you know there are more than 2 billion active users on Facebook, and the average person follows 338? You can follow your hairdresser, your kid’s school teachers and even your post office on social media – but are you following your local dairy farmer? You should.

By following farmers on Facebook, you can get to know the families who help deliver nutritious and delicious food to your table. Just like no two farms are exactly alike, their Facebook pages are unique, representing conventional and organic farms ranging from 20 cows to more than 20,000. Some include stories, behind the scenes videos, humor, answers to your questions, beautiful photography and even invitations to visit.

Here are ten Oregon dairy farmers you should be following on Facebook (in alphabetical order):

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