Tag Archives: june dairy month

How We Celebrated June Dairy Month

Since 1937, June has been designated as a special month to celebrate milk and all things dairy. National Dairy Month is an annual tradition that recognizes the contributions the dairy industry has made to health and happiness around the world.

Oregon has a lot to celebrate, and what better way to kick things off than World Milk Day? After all, milk is Oregon’s official state beverage. On every day of June, we served up some cheesy, dairy-themed jokes on social media. As an example, this was one of the crowd favorites: Why was the dairy farmer the slowest player on the baseball field? You’d be slow too if your jersey weighed 1,000 pounds!

Cloverdale dairy farmer Ron Hurliman served as Grand Marshal of the June Dairy Parade in Tillamook

June Dairy Parade Grand Marshal Ron Hurliman (right), with wife Vonnie. Courtesy of Tillamook Headlight Herald.

There were several dairy events and observances throughout the month as well. Cloverdale dairy farmer Ron Hurliman served as Grand Marshal of the June Dairy Parade in Tillamook. With more than 120 entries, the parade is a centerpiece of the June Dairy Festival alongside the Tillamook County YMCA Milk Run and the Tillamook County Rodeo. You can read all about the festivities in this special insert from the Tillamook Headlight Herald. Capital Press also had this special section for June Dairy Month with several great stories.

On Father’s Day, we shared a poetic tribute to dairy dads called “Until the Cows Come Home,” and on the first day of summer we shared a delicious recipe for Yogurt and Dill Smashed Potatoes. Our partner Food Hero made milk the featured food of the month and shared this great handout.

We sponsored the Milk Carton Boat Race in partnership with the Royal Rosarians, the Oregon Dairy Princess Ambassadors, Darigold and many others. A Rose Festival tradition since 1973, the family-friendly event features kids, adults and teams racing across a pond on boats that float atop empty milk cartons and milk jugs. KGW television’s Drew Carney highlighted the event on his Sunrise show and KATU’s Katherine Kisiel was an event announcer.

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At the national level, a running theme throughout the month involved dairy’s contributions to fighting food insecurity and child hunger. The “Real Love Convoy” brought Undeniably Dairy branded trucks to New York, Washington D.C., Detroit and Cleveland for media opportunities and public events featuring dairy. This included an appearance with spokeswoman Laila Ali and dairy farmer Katie Dotterer-Pyle on Good Morning America. Locally, we helped promote summer meals programs in Oregon with this special video featuring Oregon’s Fuel Up to Play 60 spokesperson Anthony Newman.

While National Dairy Month may be over, we’ll continue to celebrate dairy year round. Oh, and did we mention that July is National Ice Cream Month? Stay tuned for a fun announcement on National Ice Cream Day (July 21)!

Discover the Art of Dairy

Throughout Portland, Salem and the state of Oregon, you can find artistic interpretations of dairy cows and dairy farming on public display … if you know where to look. For June Dairy Month, we picked six of our favorites for a visual scavenger hunt that we called “Dairy Everywhere.”

It wasn’t easy, but Mary Owen of Salem was able to identify (at least partially) four of the six locations, earning her an Undeniably Dairy prize package. “This was a tough contest!” said Owen, “I learned a lot through it though.”

As promised when the contest was announced, here are the locations:

We’re hearing rumors that a very special Brown Swiss cow could be added to Albany’s Historic Carousel and Museum sometime soon. Although this contest is over, you can send us additional suggestions to be added to our online gallery of dairy art anytime. Happy hunting!

Reflecting on the Year of Milk

Amidst the excitement of heading into 2018, we’re reflecting on a memorable year that marked the anniversary of milk’s selection as Oregon’s Official State Beverage. We called it the “Year of Milk,” and it was a celebration 20 years in the making.

It all started back in 1997, when Bruce Cardin’s sixth grade students at East Elementary School in Tillamook felt strongly that milk should be Oregon’s state beverage. They traveled to Salem twice to testify in support of the designation, and Senate Joint Resolution 8 became official in April 1997.

Fast forward to 2017, and some of those same students returned to Salem for Dairy Day at the Capitol in March for a reunion with Mr. Cardin and some of the legislators who helped pass the resolution. Governor Kate Brown signed a proclamation designating April 2017 as Oregon Milk Month, which served as the beginning of a series of events and observances celebrating milk and Oregon’s dairy farmers, dairy food processors and dairy cows.

Through Oregon Agriculture in the Classroom’s Literacy Project about milk and presentations by Dairy Princess Ambassadors at Oregon AgFest, students learned more about milk and its role in their diet. Milk was also celebrated at events including the Milk Carton Boat Race, the Tillamook Dairy Festival and Parade, the Oregon State Fair and Oregon’s Bounty. Observances included June Dairy Month, National Ice Cream Month and Hunger Action Month for the Great American Milk Drive.

While the Year of Milk has come to an end, we look forward to two additional landmark anniversaries in 2018. It will be the 100th anniversary of the Oregon Dairy Council and the 75th anniversary of the Oregon Dairy Products Commission. So there will be plenty more reasons to raise a toast with a cold glass of milk in the year ahead.

And now a special message from the director of the Oregon Department of Agriculture, Alexis Taylor …

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