Since 1937, June has been designated as a special month to celebrate milk and all things dairy. National Dairy Month is an annual tradition that recognizes the contributions the dairy industry has made to health and happiness around the world.
Oregon has a lot to celebrate, and what better way to kick things off than World Milk Day? After all, milk is Oregon’s official state beverage. On every day of June, we served up some cheesy, dairy-themed jokes on social media. As an example, this was one of the crowd favorites: Why was the dairy farmer the slowest player on the baseball field? You’d be slow too if your jersey weighed 1,000 pounds!
There were several dairy events and observances throughout the month as well. Cloverdale dairy farmer Ron Hurliman served as Grand Marshal of the June Dairy Parade in Tillamook. With more than 120 entries, the parade is a centerpiece of the June Dairy Festival alongside the Tillamook County YMCA Milk Run and the Tillamook County Rodeo. You can read all about the festivities in this special insert from the Tillamook Headlight Herald. Capital Press also had this special section for June Dairy Month with several great stories.
On Father’s Day, we shared a poetic tribute to dairy dads called “Until the Cows Come Home,” and on the first day of summer we shared a delicious recipe for Yogurt and Dill Smashed Potatoes. Our partner Food Hero made milk the featured food of the month and shared this great handout.
We sponsored the Milk Carton Boat Race in partnership with the Royal Rosarians, the Oregon Dairy Princess Ambassadors, Darigold and many others. A Rose Festival tradition since 1973, the family-friendly event features kids, adults and teams racing across a pond on boats that float atop empty milk cartons and milk jugs. KGW television’s Drew Carney highlighted the event on his Sunrise show and KATU’s Katherine Kisiel was an event announcer.
At the national level, a running theme throughout the month involved dairy’s contributions to fighting food insecurity and child hunger. The “Real Love Convoy” brought Undeniably Dairy branded trucks to New York, Washington D.C., Detroit and Cleveland for media opportunities and public events featuring dairy. This included an appearance with spokeswoman Laila Ali and dairy farmer Katie Dotterer-Pyle on Good Morning America. Locally, we helped promote summer meals programs in Oregon with this special video featuring Oregon’s Fuel Up to Play 60 spokesperson Anthony Newman.
While National Dairy Month may be over, we’ll continue to celebrate dairy year round. Oh, and did we mention that July is National Ice Cream Month? Stay tuned for a fun announcement on National Ice Cream Day (July 21)!