Cheese and ice cream … what better way to further introduce U.S. western dairy foods to Southeast Asia, the world’s fourth largest economy?
During the week prior to the start of May World Trade Month, four western states – Oregon, Washington, Utah, and Arizona – collaborated to present cheese, ice cream, butter and milk powder ingredients to some 80,000 attendees of the Food and Hotel Asia show in Singapore.
As part of the U.S. Dairy Export Council’s (USDEC) trade show booth, coordinated by the Oregon Dairy and Nutrition Council, western dairy processors presented a sampling of the quality and excellence of U.S. dairy foods available to this growing market.
Several cheese varieties from the group were on display and sampled during USDEC’s Tuesday evening cheese sampling reception. Throughout the trade show, several potential buyers inquired about products, and sampled both cheese and ice cream.
Participation in this show follows other recent inbound and outbound trade missions coordinated by the Oregon Dairy and Nutrition Council to build new markets for exports of regional dairy products.
Cheese on display Food and Hotel Asia
Acting US Ambassador to Singapore Stephanie Sytak-Ramnath (right) learns about cheese and ice cream from the West Coast.
Ice cream sampling at Food and Hotel Asia
As you read this sentence, a delegation of 14 dairy industry and trade representatives from Oregon, Washington, Utah and Arizona are exploring new business opportunities in Southeast Asia. The Oregon Dairy and Nutrition Council organized this dairy trade mission to include Vietnam, Malaysia and Singapore.
The purpose of this mission is to explore new markets and connections for exports of dairy products from Oregon and the other participating states. A full slate of meetings and visits are scheduled with government, retail, factory, trade and logistics contacts, fittingly returning during World Trade Month on May 4.
On a global scale, overall demand for dairy products continues to grow. For example, in the cheese category alone there is a projected 25% volume growth of all global cheese trade by 2021, equivalent to an additional 500,000 metric tons. Most of the projected potential lies with developing countries where growing populations, rising incomes, expansion of the middle class and greater desire for western diets is driving demand.
Dairy is Oregon’s fourth largest agricultural commodity in Oregon by value with a total economic impact of more than a billion dollars. Exports of Oregon dairy products totaled $93,662,000 in 2014. Approximately 80 percent of the dairy products made in Oregon are produced for other domestic or international markets. Previous trade missions have opened doors in South Korea and Japan.
Pete Kent, Executive Director of the Oregon Dairy and Nutrition Council, will be sharing insights from the trade mission on this website and through our social media accounts along the way.