Tag Archives: stories

Shannon Guirl Represents New Approach to Telling Dairy’s Story

With more than a decade of experience in video production and social media management, Shannon Guirl has been selected as the new Sr. Manager of Integrated Communications for the Oregon Dairy and Nutrition Council (ODNC). In this newly created role, she will be responsible for reaching multiple audiences with engaging visual storytelling and content about Oregon’s dairy community.

Amidst an ever-changing media landscape, the competition for attention is constant. Combine that with the fact that many consumers are increasingly disconnected from agriculture and where their food comes from, and it becomes immediately evident why ODNC prioritized this new position.

“We always say dairy needs to do a better job of telling its story, from sustainable farming practices, to exceptional nutrition, to the economic benefits and beyond,” said Josh Thomas, Sr. Director of Communications for ODNC. “But it isn’t just about telling more stories, it’s about telling the right kinds of stories and in the right ways – and increasingly, that translates to visual storytelling on digital platforms.”

As a freelance editor in New York, Guirl worked on broadcast, cable and documentary productions for NBC, A&E, Discovery, CNN and Reuters among others. She also worked in corporate communications for UNICEF, TED Talks and Etsy. Most recently, Guirl owned and operated a lighting design studio in Portland specializing in making handcrafted lamps. She holds a degree from the University of Southern California, where she graduated from the School of Cinematic Arts.

“In addition to Shannon’s strong technical expertise in visual and digital communications, she brings creative vision and a natural enthusiasm to our team,” said Pete Kent, Executive Director for ODNC. “We’re excited that her work with ODNC will help us build understanding, trust and sales for dairy in new and engaging ways.”

The Year in Review: Looking Back at 2018

It was a year that included a former NFL player’s first visit to a dairy farm, a new dairy patch for Girl Scouts to earn, and even a “dairy dance off.” It was also a year to fill the trophy case with awards for local processors, farmers and the Oregon Dairy Women. Looking back, it’s clear that there’s a lot to be proud of in the Oregon dairy community.

Just in case you missed some of the top stories we shared last year, here’s another chance. We hope you enjoy reading these as much as we enjoyed writing and sharing them with others. Just click or touch the names of the stories below to read them.

Reflecting on the Year of Milk

Four Seasons of Oregon Dairy Stories

Future Chefs Learn Good Cheese Starts with the Cows

Oregon Celebrates National School Breakfast Week

New School Meals on the Menu for Oregon Students

On Your Mark, Get Set, Build Boats!

Three Oregon Schools Honored for Wellness Efforts

Oregon Dairy Farmers Step Up for #dairydanceoff

Western States Introducing Dairy to SE Asia

Think Like a Farmer, Honor the Harvest

Former NFL Player Tackles Dairy Farming For a Day

Dairy Done Right: Tillamook Honored Nationally for Community Impact

Discover the Art of Dairy

“Scoop It Forward” Promotes Random Acts of Ice Cream

What’s the Scoop?

Nutrition Leader Honored as Health and Wellness Champion

It Isn’t Every Day You Turn 100

Dairy Enlightening: Educational Leaders Tour Cloud Cap Farms

Generations Deep: Oregon Supports Dairy Diversity

USDA International Agricultural Trade Officers Tour Oregon Agriculture

Got Robots? Oregon Dairies Embracing Automation

If You’re in Business for 100 years, You’re Doing Something Right

Feeding the Need: How the Oregon Dairy Community Fights Hunger

Funny Questions, Serious Impacts on Dairy Tours

Dairy Farmer Stepping Up as Volunteer Firefighter

Students Connect with School Nutrition Professionals

New Girl Scouts Dairy Patch Unveiled at Oregon Dairy Day Event

Congratulations to the Oregon Dairy Women, Ag Connection Award Winners

What about you? Do you have any story ideas for us to share in 2019? Something you have always wondered about but never asked?  Let us know and we’ll look into it. We have some great new stories lined up this year, so stay tuned!